Alex Mahon Commits To Reversing Most Of Channel 4’s Coronavirus Content Cuts: “We Can’t Compete By Making Everything Bargain Basement”

Alex Mahon Commits To Reversing Most Of Channel 4’s Coronavirus Content Cuts: “We Can’t Compete By Making Everything Bargain Basement”

Channel 4 CEO Alex Mahon has said that the British broadcaster’s content spend will “go up massively” next year to help it compete with U.S. streamers, but she stopped short of committing to restore all of the £150M ($193M) taken out of the budget. In a Royal Television Society Digital Convention 2020 interview, the former […]
Alex Mahon Commits To Reversing Most Of Channel 4’s Coronavirus Content Cuts: “We Can’t Compete By Making Everything Bargain Basement”