CNN struggled in the ratings Thursday, seeing less than half of Fox News’ total viewership numbers in key dayparts, and losing in total viewers to both Fox and MSNBC in every single hour of programming, according to Nielsen data. In the 25-54 viewer demographic, CNN beat MSNBC in total day numbers but Fox News still came out on top.
The biggest viewership gap happened in the 8 p.m., with Tucker Carlson’s total viewership (2.85 million) nearly doubling that of Anderson Cooper (993,000), and Chris Hayes drawing nearly 50% more total viewers (1.46 million).
CNN drew an average 698,000 viewers in total day on Thursday, and 180,000 in the valuable demographic of viewers age 25-54. MSNBC was second in total viewers, with 1.15 million, and was third in the demo, with 153,000. Fox News averaged 1.43 million total viewers – more than double CNN’s average – and also won the demo, with 253,000.
CNN also suffered in prime time, with 985,000 total viewers, and 263,000 in the demo. That’s less than half of MSNBC’s total primetime viewership, 1.99 million (267,000 in the demo). Fox News had more than twice as many total viewers as CNN in prime time, with 2.48 million, and also won the demo, with 413,000.
Fox and Friends won in the early morning, with 1.2 million total viewers, and 274,000 in the demo. Morning Joe was second, with 976,000 total viewers, and 139,000 in the demo. New Day was third, with 534,000 total viewers, and 132,000 in the demo. Notably, Fox and Friends drew more early morning viewers in the demo than Morning Joe and New Day combined.
Fox News dominated the top five most-watched shows on cable news Thursday, with Tucker Carlson Tonight coming in first in both total viewers, with 2.85 million, and in the demo, with 452,000. The Rachel Maddow Show was second in total viewers, with 2.76 million, and third in the demo, with 370,000. Hannity was third in total viewers, with 2.63 million, and second in the demo, with 446,000. The Five was fourth in total viewers, with 2.47 million, and fifth in the demo, with 329,000. The Ingraham Angle was fifth in total viewers, with 1.95 million, and fourth in the demo, with 340,000.
The post CNN Sees Dismal Viewership Numbers in Thursday Ratings first appeared on Mediaite.