Alberts’ expectation for NU football in 2021? He will look for ‘incremental growth’ in program

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Trev Alberts introduced as Nebraska AD, 7.14

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Nebraska introduces Trev Alberts as its athletic director during a press conference last week at Memorial Stadium.

Nebraska football head coach Scott Frost speaks with the media at the 2021 Big Ten Football Media Days.

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INDIANAPOLIS — Media members come to these types of events seeking truth.

Truth for the masses. 

Thursday, during the first day of the two-day Big Ten Media Days, new Nebraska athletic director Trev Alberts was asked a simple and direct question: What is the truth about the Huskers’ football program today, warts and all? 

“The truth of the football program today is we have really good coaches,” the 50-year-old all-time Husker great told a group of reporters huddled around him on the Lucas Oil Stadium field. “We have a fan base that is starved and hungry. I can also say the blatant truth over the last several years is we’ve not executed and accomplished what we would all like to do. We have a lot of work to do.”

He added, “We’re just going to get focused in those small, minor details. That, to me, is what the issue is.” 

Alberts, who once played on this field as a member of the Indianapolis Colts, had stood in an end zone about 15 minutes earlier and watched Nebraska fourth-year head coach Scott Frost — 12-20 at the school — tell reporters, “Without a doubt, this is the most excited I’ve been about our team and most confident.”

He added, “We have to earn whatever respect we get.” 

When Alberts was subsequently asked if he had definitive expectations for Nebraska football in 2021, he took a different approach than his predecessor, Bill Moos. Moos wasn’t afraid to attach a certain win total to expectations for the program. For instance, Moos in the summer of 2019 said the program really needed to get to six wins and a bowl game to build momentum coming off a 4-8 season in 2018. 

Alberts won’t be making such statements in his tenure, it appears. 

“I can promise you that you will never hear me talk about number of wins, low or high,” he said. “I’m really focused on incremental growth — looking at the small fundamental things. Because ultimately, those things lead to what we all want. It’s the fundamentals, the discipline, it’s the areas of focus that ultimately lead to a successful team.

“I think sometimes we’re so focused on the outcome that we forget the process will be the primary driver in getting the outcome we all want.” 

Alberts said he’s confident in Frost and his staff “that they have that area under control.”

Keep in mind, Thursday represented Alberts’ fourth official day on the job. Some Nebraska fans are just getting to know him.

Frost is getting to know Alberts as well. They’ve already met four times, Frost said, and Frost is learning about his boss’ philosophies and approach to his job.

“I feel strongly that the apparatus around programs needs to be right,” Alberts said. “Coaches need to coach and recruit. I’m not suggesting the apparatus here was broken. But I’m really passionate about making sure the coaches have nothing to worry about and control what they can control — focus on the fundamentals of what they do. 

“Scott Frost is the football coach here because he knows football and he knows how to recruit. So I’m going to work really hard to make sure he’s comfortable in knowing the apparatus around the football program is operating appropriately and he doesn’t have to worry about those types of things.” 

It was pointed out that Alberts’ emphasis on the process is reminiscent of former Nebraska head coach Tom Osborne, for whom Alberts played in the early 1990s.

“I guess I have heard him talk a lot over the years,” the new AD said. 

He added, “But I don’t want to be that guy who keeps going backward. We’re looking forward, right?”

Meanwhile, a pressing topic here was the possibility of conference realignment in the wake of reports that Oklahoma and Texas could be headed to the SEC.

College football in general is undergoing massive change, what with the advent of the name, image and likeness era, transfer portal and the likelihood of the college football playoff expanding beyond four teams. 

How does Alberts feels about Nebraska’s place in the changing world?

“I think past leadership at the University of Nebraska should be applauded,” he said. “We all can talk about how uncomfortable this time is. It is. It’s a changing environment. There’s a lot of stress. There’s angst. I was on a Big Ten call, an AD call. It’s pretty obvious there’s a lot on people’s plates.

“Now’s the time when you want to be part of some stability. I can tell you that the University of Nebraska is very privileged and pleased and honored to be a member of the Big Ten Conference, especially in light of what some of the narratives will be nationally.”

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